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This web site states the following, "Like us on Facebook! Dont know who called you? Our free reverse phone lookup in Australia will assist you." We noticed that the web page stated " Devoted to track and stop scammers, spammers and fake offers." It also said " The community that cares about each other and helps each other! You can freely report any call that you received and you dont know who called. Add phone numbers help others! Unknown number who called might of been added to our database already. Enter phone number to the right to find out! Recently searched phone numbers." The header had who called me as the highest ranking optimized keyword. It is followed by who calls me, unknown number, and number phone which isn't as ranked as highly as who called me. The next words whocallsmeau.com uses is who is calling. reverse lookup was included and will not be seen by search parsers.